C3

 

C3 stands for Customer Communication Consulting or Customer Communication and Collaboration. I like the second interpretation better. The new web, or Web2.0 as they call it, allows two way communication and at its best, collaboration. Companies can, should and are using the internet to forge strong bonds with their existing customers and making it easy for new customers to establish relationships.

Does “establishing relationships” sound a little academic?

C3’s slogan is “Pragmatic Possibilities”. The internet and its associated technologies provide a vast number of possibilities. My intention is to pragmatically evaluate those possibilities to see how they fit your company and your customers.  

Hi . . . I’m Bob MacKie, the owner and sole employee of  C3. I started my business life in Montreal with a BComm degree; followed shortly thereafter  with an MBA from what was, at the time, the top MBA program in Canada at the University of Western Ontario where I was in the top 10% of my class. I then went to work and held jobs that ranged from planning to President in companies large and small in Quebec, Ontario, BC and the US. I have always been interested in using computers to make work easier. With advances in technology and the internet; it became possible to use computers to communicate and teach.

I was fascinated by the possibilities. In 2001; I started to do research in the area for my PhD. At the same time I took on additional responsibilities at work and became President of a large industry association. I am capable of a lot of work in a day, but that was a little too much. The SFU PhD turned into a SFU Masters degree. My thesis was on Customer eLearning.

Now I am working for myself and for my clients.

I would like to talk to you.  I live on Salt Spring Island in British Columbia, about midway between Vancouver and Victoria. You can call me at the numbers below or we could meet online.

You can have a look at my resume here. I bring to the table what I have been told is a worthwhile mix of practical sales (customer communication) experience and technology. The technology side of things has been an interest (some say obsession) for years in both the work and academic worlds. I don’t intend to lose touch with academia and what the latest technology is capable of . . . but I will bring my pragmatism filter.

Phone: 250-537-0742 or Cel: 250-537-6312

Email: Bob@C3-SSI.com