C3

Bob MacKie  – BComm,  MBA,  MA

2006                             Simon Fraser University

• M.A. – Master of Applied Science; Master of Arts
• Thesis: Customer eLearning
• Presented paper at eLearning 2005 Conference in Vancouver
• Started as a PhD which can be completed later

1974                             University of Western Ontario

• M.B.A. – Master of Business Administration
• Faculty Commendation for being in top 10% of MBA Class, 1973.

1972                             Concordia University

• BComm – Bachelor of Commerce
• Major in Marketing, Graduated with Academic Honours. 

Experience

2006 to 2009                 Belimo University                                             

Customer eLearning Specialist

§  Belimo University is the training department of Belimo. I was responsible for customer training to customers across North America.

§  Conducted Virtual Instructor led training using GoToMeeting, GoToWebinar and Microsoft Live Meeting

§  Designed eLearning using eLogic platform and Articulate

§  Designed, conducted and assisted trainers with hands-on training courses using custom designed training kits

§  Experimented with collaborative tools

§  Attended Moodle, ATSD and eLearning Guild conferences

1989 to 2006                 Belimo                                     www.belimo.com

Western Canada Sales Manager

§  Belimo manufactures electric actuators for air dampers and valves for heating, ventilation and air conditioning systems (HVAC). The company now has over 1000 employees worldwide.

§  Initially based in Mississauga, Ontario; I was the first employee in Canada and over 17 years helped to grow Belimo to be the predominant supplier of actuators in the commercial HVAC field. I transferred back to British Columbia when Belimo established a sales manager there.

§  While working as a Sales Manager; I took additional responsibilities as a Global Key Account Manager, was President of the BC Chapter of the American Society of Heating Refrigeration and Air Conditioning Engineers (ASHRAE) with over 400 members and started my PhD in eLearning.

1988 to1989                  Airvector Inc.                 www.airvector-hvac.com

Marketing Manager

§  Airvector manufactures fans, blowers, grilles and diffusers in a 90,000 sq. ft. plant in Oakville, Ontario. I managed the sales teams that sold HVAC OEM’s and to distributors across Canada. I developed a consistent method of costing products using UNIX based manufacturing software and set up a pricing system. I was responsible for developing a marketing theme and sales tools such as catalogues, signs, premiums and trade shows. I sought, evaluated and negotiated business deals to expand markets and product lines.

§  Personally met with major customers and completed a Customer Satisfaction Survey. Wrote a Marketing Plan including Objectives, Market Analysis, Strategy by Market, Budget, Job Descriptions and an Action Calendar. Designed and implemented a Product Knowledge Training course complete with Training Evaluation report. Developed a new Indoor Air Quality product line. Exceeded my 1989 Sales forecast by 15% and stayed well within budget.

1986 to1988                  National Heating Inc.                 Port Moody, BC

President

§  National Heating Ltd. distributed the ESWA radiant heating system in British Columbia.

§  I was co-owner and ran the company with my partner. Designed and implemented all computer systems including all accounting, inventory, invoicing, sales lead tracking and direct mail. Created sales literature, promotional programs and sales compensation package.

§  Doubled sales in the first year and sold more ESWA than all other Canadian distributors combined. Initially responsible for all administration and later for sales and marketing. Employed 7. Became familiar with all facets of running a small business.

1977 to 1985                 National Aluminum Products      Port Moody, BC

Executive Vice President

§  N.A.P. was the third largest window manufacturer in B.C. Initially in charge of administration and later had overall responsibility while the owners were starting a new business. Also oversaw Horizon Data Systems (computer sales), Poly-Tec (plastic extrusions), and Canadian Thermal Industries (vinyl siding sales). N.A.P. employed over 100 people.

§  Took the company from small plants making one product line with few systems to a multiple product line manufacturer, completely computerized in a modem plant.

1974 to 1977                 Canfor Building                 New Westminster, BC

Planning Project Analyst

§  Worked in the planning department on a project to determine how the distribution centre network across Canada was to be expanded and improved. Developed a computer model of a distribution center. Presented final report to Peter Bentley, Canfor President.

Summer 1973                London Free Press                    London, Ontario

Special Project Analyst

§  Worked on various special projects for the publisher between years at MBA school including a computerized chi-square analysis comparison of test markets across Canada.

1971 to 1972                 Atlas Copco Canada.              Montreal, Quebec

Market Analyst

§  Worked in the Montreal Head Office. Designed Marketing Information Systems in conjunction with Data Processing Dept., performed varied marketing analyses and led salesman Training Course. Reported to Marketing Manager.